However, looking at the SERPs, we can see that Banner Design the first thing Google shows in the local maps pack: Yes, even traditional e-commerce queries are increasingly being localized by Google. Since this SERP differs based on the location of the user, it asks a question: What Banner Design is a National “Running Shoe” Ranking? Is it possible to follow national rankings? Another thing that got me thinking about changing my view of national rankings is the idea of tracking. How do you track exactly what a “national” ranking is? If the result changes based on the location of the user, a standard rank tracking solution cannot provide you with the most accurate data. The ranking Banner Design that is returned will obviously be triggered from somewhere .
As an example, here's what a local "national" pack looks like for the term "divorce attorney." We can see that the rank tracking solution shows local results for Oklahoma Banner Design and Arkansas, which are geographies in the middle of the United States: In this example, if your report was on national rankings, the data you would report would be more reflective of what users in the South Central region of the United States might see. Advertising Continue reading below However, it's much more realistic that even users in those geographies will see much more hyper-local results. This is not Banner Design a fault of rank tracking solutions, as this is probably one of the most accurate representations of what a “national” rank would look like. However, the change that needs to happen is not how these solutions track rankings, but how we use these solutions.