Personalization, there are two tools that you cannot ignore: social listening and marketing automation . The former will help you access your audience's conversations in real time, while the latter makes it possible to automate and streamline the process so your team can spend more time and resources on strategy and creativity. 4) email marketing year after year, email marketing continues to creep into content marketing trends . And for good reason: although it has been around for a long time, this tool is constantly being updated and showing itself to be one of the most effective.
In recent years, the popularization of smartphones has given a new impetus to email marketing while completely changing our mail E Commerce Photo Editing Service consumption habits. Nowadays, most emails are read from mobile phones, so it is essential to have a responsive format. At the same time, video and interactive content is also a trend to attract the attention of users. Email marketing is especially suitable for b2b companies, which have longer sales cycles and therefore need ways to keep potential customers engaged over time. It can help you to know which are the best days for your email marketing campaigns . 5) original studies and research although content
curation can be a very useful addition to your strategy, the truth is that users go crazy for original content . After all, content marketing is about offering value to the user, and what better value than giving them information that no one else has? To present all this data in an attractive way, downloadable ebooks and infographics are two of the most effective formats.